![]() Los Angeles’ iconic Casa D’Amore pops up in Los Angeles, offering free delivery on any order over $2.50. Better late than never, right? Most pizza spots offer takeout and delivery, which further popularizes these services. These services go from novelty to norm in no time.īy the 1950s, pizza catches on. This leads to some serious struggles for restaurants across the country, which pushes them to turn to takeout and delivery. They also decide there’s no need to go out to restaurants when they could be eating in front of the tube. They ditch the city for the suburbs and plant themselves on the couch in front of the TV as much as possible. Millions of Americans start settling into a new, more comfortable life. The war ends in 1945 and American soldiers return home. The Times writes, “The pizza could be as popular a snack as the hamburger if Americans only knew more about it.” They were definitely onto something there. The newspaper claims pizza is super popular in Southern Italy and calls it the perfect food for takeout or delivery. That is, until 1944, when The New York Times explains pizza to its readers for the first time. To make matters worse, through the 1940s the world is at war and people are too worried about that and their own survival to want food delivered. Suddenly, no one’s interested in takeout or delivery because they can’t afford it. In 1929 the stock market crashes and in 1930, the Great Depression hits. The eatery runs an ad alleging that it’s “the only place on the West Coast making and delivering real Chinese dishes.” Kin-Chu is the first United States restaurant to offer this service and people love it. In 1922, Kin-Chu cafe opens in Los Angeles. The following year, a Bombay businessman starts a lunch delivery service through which he provides blue-collar workers all over the city lunch daily.ĭelivery is slow to catch on, but things are changing. ![]() He agrees and food delivery - and Margherita pizza - are born. King Umberto and Queen Margherita demand Faraele Esposito deliver them a pizza pie from Pizzeria di Pietro e Basta Cosi, now a legendary location. ![]() The first food delivery takes place in Naples, Italy in 1889. Takeout and delivery have become such a normal part of our lives that it’s almost impossible to imagine life without it. The first delivery didn’t happen for more than a thousand years. Like Rome, however, delivery wasn’t created in a day. Restaurants and food to-go have been around since Ancient Rome.
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